samantha.n.davis1@gmail.com

PORTFOLIO

PORTFOLIO

A creative portfolio with a focus on showcasing skills in:

Merchandising
Trend Forecasting
Concept Creation
CLO 3D

Samantha Davis

Multi-Faceted Creative

Select Works

QVC Proprietary Brand Proposal

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M.S. Thesis: Business Plan for “Catalyst”; a Creative Consultancy

Glisten Cosmetics x Trixie Mattel Collaboration Concept

Glisten Cosmetics x Trixie Mattel Product Mockup

Prada Case Study & “Modern Naturalism”

The Prada case study explored the complexities of the design development calendar within a global corporate structure. By going through the entire design development timeline linking design, merchandising, prototype development, and brand positioning processes within an overseas sourcing structure, there is an understanding of the importance of historical data and how it informs design choices.

The “Modern Naturalism” concept was a reflection of Prada’s past design choices linked with the effects of the pandemic on consumer buying. Highlighting the feeling of healing and solitude through trend, color, fabric, and silhouette direction to offer consumers solace.

Prada Case Study: Brand Positioning

Prada Case Study: Trend Research
Introducing the new concept, "Modern Naturalism", and its application for Prada, maintaining focus on the pandemic and its changes in the lives of their consumers — Prada Case Study: Trend Research Introducing the new concept, "Modern Naturalism", and its application for Prada, maintaining focus on the pandemic and its changes in the lives of their consumers

Prada Case Study: Color, Print, and Silhouette Research

Prada Case Study: "Modern Naturalism" Concept Description

Prada Case Study: "Modern Naturalism" Line Plan and Fabrication

Prada Case Study: YouTube & Instagram Marketing

Prada Case Study: Store Experience ( Exterior)

Prada Case Study: Store Experience (Interior)

ClO 3D:

Using the CLO 3D software and WGSN trend research, I created a mock brand called “CHAOS” focused on grunge everyday and evening wear. Look one includes a pleated puffed jacket, floral embellished top, and a layered sheer/fur skirt. Look two includes a sheer cape with faux leather circular appliques and a faux leather halter jumpsuit. Look 2 was animated to show the movement of the sheer cape.